To some this might sound like heresy, but deep down you know it’s true.

Taking the emotion and fear away can help bring clarity so let’s use an analogy for this big, difficult client.

What do you do if the biggest tree in the orchard stops bearing fruit? When you’ve tried everything to make it flourish again but nothing works.

Worse still, the smaller trees it shades don’t have the chance to grow. They’re not bearing as much fruit as they could. Mainly because you’re spending all your time tending to the big tree to help them.

If it was me, and I wanted more fruit, I’d chop that big wooden bugger down then get on with encouraging the smaller ones to grow and flourish in the new light.

Sometimes it isn’t trees and fruit; it’s clients and profit.

If you’re not bothered about the fruit that’s fine, but if you are? Then reach for your axe and do the brave thing.

Oh, probably a good idea to make sure you’ve planted some smaller trees first though!