Building Profitable Business Relationships

Most people starting out in professional services are surprised to learn they are expected to do their day job and a certain amount of business development.

But there are often just three little problems: –

  • They didn’t sign up to be ‘Salespeople’.

  • They aren’t sure how to go about it.

  • They feel they haven’t got the time to do it.

The result, for those just starting out in their career, is that BD gets shifted down the priority list; sometimes not done at all.

But it doesn’t have to be that way!

We’ve found that the easiest way to overcome these challenges and make people into proficient business developers, is to de-mystify the whole business development process.

Play down the need to become expert ‘rainmakers’ and focus on building relationships instead.

If you explain that what you really want is for them to identify useful contacts; communicate some key messages to them and gather simple facts about their companies, BD isn’t so scary after all.

Furthermore, if everything is broken down into logical steps with just the right amount of ‘out of the box’ templates, tools and techniques, it becomes even easier.

The Basics

We’ve created an approach that is focused on change, not just learning. To make that happen we’ve worked to three simple principles: –

The result is the Flair BD for Professionals online course!

Because an online course requires a very modest investment it’s possible to allow all your people to attend it. Whilst not everyone will become an ace business developer, all those who complete the course will be more effective at BD, and your rising stars will shine out.

  • Explains how to begin, build and monetise business relationships with the right people.

  • Each lesson is less than 10 minutes so can be fitted into any schedule.

  • Small batches of new material are released each month.

  • The course can be completed in 12 months.

  • Our job is to inform, educate and support attendees but NOT to overload them.

  • We test to find out what people have learned.

  • We set assignments to discover how they’ve changed their behaviour.

  • The online course is supported by live webinars and seminars.



For more information call us on 01564 627 050 or email and we’ll help in any way we can.