We’ve all heard this saying but why is it so important when it comes to our clients? Well, there’s a (dangerous) fallacy we can buy into: that we know more than they do about how good our product is and how it needs to improve and evolve. The truth is: we don’t. Our [...]
Standing out from your competitors helps you win more business and is achieved by promoting your Unique Selling Points or USPs.
It's all about the customer experience, so create one that's worth talking about and make your business stand out.
Client feedback will tell you exactly what you need to know about how to improve your service offering, just ask them in the right way.
Recently my daughter and her friends had a weekend break in Amsterdam to celebrate the birthday of one of the group. They stayed at a small hotel off the beaten track which had been booked at random from the internet and as a result weren't expecting anything out of the ordinary. When they checked in [...]
This is a true story given to me by Les Philips of Index Wealth Management. Thank you Les, much appreciated. A few years ago Les had two Italian brothers as clients who lived in St Helens, Lancashire and were owner-managers of a very small carpet shop. In the town there were the usual ”big boys” offering [...]