Standing out from your competitors helps you win more business and is achieved by promoting your Unique Selling Points or USPs.

Think about it: if you can’t stand out in a way that benefits your prospects why should they choose you over your competitors?

In this video, which is the first of two on USPs, we’re going to explore the two ways buyers purchase things and so use your USPs.

Knowing this will give you an advantage when shaping your own USPs.