ted

TED: Technology, Entertainment and Design. Better than the telly!

So here they are; my top 10 TED videos (actually there are 11 of them and counting) and the reasons why you should check them out. Just on the off-chance that you don’t know what TED is it’s like YouTube for grown ups where the contributors are invited to contribute. Video clips tend to be less than 20 minutes and covering an eclectic mix of subjects – at home we often watch TED instead of the TV!

Read on if you want to be educated, inspired or just plain entertained. Beware though: TED can lead to addiction issues!!!!!!!

1. Steve Jobs – Stanford Address – http://bit.ly/rZL53R

The inimitable Mr Jobs is speaking at a Stanford University graduation ceremony. He recounts three different parts of his life each offering at least one important message but beyond that these episodes provide a fascinating insight into what made the great man tick. Seriously it nearly moves me to tears every time I watch it.

2. Simon Sinek – why do people buy from you – http://bit.ly/vLk0ev

Sinek recounts some real-life examples (again one of them being Apple) of how people buy what you believe above all else. If you have to persuade people or sell to them as part of your job this brief clip WILL make a difference. I changed the way I present what I do after I watched it.

3. Sir Ken Robinson – Killing creativity – http://bit.ly/us1MOy

I’ve seen Sir Ken speak live and he never fails to entertain, educate and perhaps most importantly make you contemplate. Here he is talking about creativity  especially in kids but you can relate to what he says no matter what you do or how old you are. Particularly relevant if you have kids at school I might add.

4. Derek Sivers – Starting a movement – http://bit.ly/sZtLY8

Sivers narrates a video clip of somebody who starts an extraordinary movement at a pop festival, of all places, and then draws lessons that anybody who wants to be a wow on the internet will want to learn. Want to grow a community? Well check this out. Also it really is fascinating to watch the community form before your eyes.

5. Malcom Gladwell on Spaghetti Sauce – http://bit.ly/tdTAKn

Ever wondered why some people prefer one product over another? Could this help you to promote your offering to better effect? I think so and the way Gladwell achieves it is by recounting how the perfect spaghetti sauce was developed; or not as the case may be.

6. Sheena Iyengar – How to make choices easier – http://bit.ly/x7Wqll

When I watched this clip for the first time I was struck by the simplicity of Iyengar’s argument: put some effort into the way you build features and choices into your offerings and the way you present them to your clients. Love it!

7. Niall Ferguson – the 6 killer apps of prosperity – http://bit.ly/s2vd9z

You may have seen the TV programme but either way this is a great talk which explores a) why the west was so successful in growing powerful and rich nations even though it started later than the east and b) why the east is now overtaking the west. Very thought-provoking and ingeniously presented by using the modern concept of Apps but for nations.

8. Nigel Marsh – how to make work-life balance work – http://bit.ly/sqqQT5

One of the biggest challenges we face in the modern world is getting balance in our lives: how much time for work; how much for our friends and families and how much special time do we need for ourselves? A relatively easy question to answer you’d think but if you can’t seem to get there (you’re definitely not alone if you can’t) then try this talk by Nigel Marsh for size.

9. Paul Gilding – the Earth is Full – http://bit.ly/zhUmyQ

I don’t want to get into the whole green debate but wherever you stand on the subject this talk will certainly make you think. Gilding avoids the easy targets of lonely polar bears, shrinking icecaps and unusual weather patterns and comes from an angle that even made me sit up and think. If you watch it do so with an open mind – the logic behind his arguments is sound and irrefutable.

10. Dan Pink – The Puzzle of Motivation – http://bit.ly/1xOdAaT 

Dan Pink worked for Al Gore during the Clinton administration before going freelance. This talk discusses how you can easily motivate and demotivate people in a way that really connected with me. The findings he shares from an MIT research project aren’t what you might expect but bears out my experience: motivation comes down to 3 simple things. An excellent piece!

11. Amy Cuddy – Your Body Language Shapes Who You Are – http://bit.ly/1xOdAaT 

We all know that we communicate more through non-verbal body language than we do through the spoken word. Amy Cuddy explores how powerful body language is especially when it comes to dominance and control. She also explores whether we can use body language to “fake it until we make it”. A fascinating and highly useful presentation!

So there you have it; my very favourite TED videos but I’m sure you’ve got loads others so please add your favourites as comments so others can share.