Proactive Referral System

We believe that referrals should amount to about 60% to 70% of your new prospects with the remainder coming from sources you can control. Having said that I also think you should work as hard as you can to win the maximum number of referrals you can.

That’s what the Proactive Referral System is all about. We’re going to give you 10 tactics you can use to increase the number of referrals you receive plus an over-riding strategy that will boost it still further

1 – Why People Refer

People make introductions for a host of reasons and if we don’t understand those reasons and motivations then how can we influence them to do it more?

2 – Tips to Improve Referrals

So, the idea is to increase the number of leads you’re given by intermediaries, satisfied clients or just regular people you know. The following 10 tactics will help you do just that.

3 – Strategies to Increase Referrals

We know that if we make referrers feel good about themselves, and good about us, they are more likely to refer more leads to us. Some of the 10 referrals tips we looked at above will help us do that but we can do more.

In this section, we’re going to share a simple strategy you can adopt to help you build even stronger relationships with your referrers. If you use it alongside our referral tips it will boost the number of referrals you attract even more.