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'Business Development For Busy People'

If there is one key aspect of running a highly effective business development capability within any firm it is control, without which the outcome is very much like an orchestra without a conductor: just so much noise.

A commercial sales director provides a level of judgement and control that is beyond the experience of many professional services firms. They will:
Construct a BD facility which systematically finds new leads, converts them into clients and then maximises the revenue stream.
Run commercial sales meetings with the main business developers.
Build and maintain a single common pipeline of work to provide accurate forecasts.
Focus the business developer's efforts to where the most revenue can be gained.
Ensure each business developer has the right tools and skill set to work at maximum effectiveness.
Ensure that there is a maximum return from the business development budget and track all revenue back to its source.

These people are hard to find and tend to be very expensive, however, the Flair Virtual Sales Director format allows you to gain many of the benefits for a fraction of the cost. Working on site a few days a month for a 12 month period we will establish and then hand over a commercial strength BD facility.

We will begin with a discovery day to explore the current state of the BD facility, engage buy in from the key stakeholders and clarify the priorities moving forward. Following this we will hold a foundation day to establish contact with people who own CRM, marketing and finance followed by the first of the monthly sales meetings.

As the year develops we will begin to hand over our responsibilities so that there is a smooth transition to the partner responsible for sales going forward.