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It’s easy to dismiss social media as a vast drain on your already over-stretched resources or the preserve of the young or the vacuous. There are so many social media channels, Linkedin, Twitter, Facebook, Blogging and more besides but which to use and can they actually help?

This talk begins by looking at some of the common channels and how they can be used and with whom. It then goes on to specifically look at how Linkedin, Twitter and blogging can be utilised in the drive to win more quality business leads.

The key objectives of the talk are to help attendees view social media differently, see the enormous potential that these tools offer and emerge with some simple actions that will help to exploit them.