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Flair Insights

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What Are Flair Insights

Flair Insights are a series of talks, each of one hour's duration delivered by Mike Ames. Designed to give an insight into aspects of business life with particular relevance to business development.

Mike is a dynamic speaker who can engage and motivate audiences of all sizes. If you would like to engage Mike to deliver one of his range of insight talks to your team then please contact us on 01564 627 050 for more information or send your enquiry to us via our contact form.

Turning Contacts Into Clients

One of the most important processes that business developers undertake is that of turning a contact into a client. The process consists of a series of steps and key milestones that need to be reached in order to reach this goal.

Great business developers are made, not born. This talk relates a series of tools and techniques employed during the conversion process thus giving the attendees a clear understanding of the steps involved to more effectively convert their contacts into clients.

Social Media And The Professions - Does It Have A Place?

It's easy to dismiss social media as a vast drain on your already over-stretched resources or the preserve of the young or the vacuous. There are so many social media channels, Linkedin, Twitter, Facebook, Blogging and more besides but which to use and can they actually help?

The talk begins by looking at some of the common channels and how they can be used and with whom. It then goes on to specifically look at how Linkedin, Twitter and blogging can be utilised in the drive to win more quality business leads.

Is The Law Becoming A Commodity

A commodity is something that is traded predominantly on price where inherent value is often dismissed. Does this apply to the law?

This talk begins by examining why this question is so important right now, highlighting some of the key drivers for change in the legal world. We then go on to explore what can be done to mitigate and possibly even capitalise upon their effects. New technology, outsourcing, in house legal team growth and alternative fee structures are just some of the topics covered. The primary objectives of the talk to to bring change back tothe top of the agenda and introduce some new ideas and insights into your thought process, leaving you with some positive options to move forward with.

Real Networking

Networking is an activity that more and more business people are engaging in, but the ability to be an effective networker is not something that people are born with - it's a skill that develops and grows with practice throughout a person's career.

Successful Real Networkers make it look effortless and generate more business in less time using less effort. We all know these people and this one hour talk sets out to give people an indication of what they can do in order to become an effective networker themselves.

Account Management

For most businesses the majority of their revenues come from existing clients. This is a well known fact and yet still most of our attention and creativity is devoted to securing new clients rather than looking after our golden egg producing goose. The two primary objectives of an account manager are to maximise revenues from the client and to displace or effectively repel the competition.

This talk explores some practical ways to do this and also looks at what makes a great account manager and how this role can be developed into the much sought after position of 'Trusted Advisor'.

Setting Yourself Apart From The Competition

As professional service providers it is sometimes difficult to separate yourselves from your competitors. When a prospective clients asks "so why are you different from ABC & Co?" at best we may list a few things which may or may not be different (but are they any real benefit to the client?) and at worst we have no credible answer at all. You don't really have to be Einstein to realise that if you can come up with no tangible differentiators the clients will do it for themselves and it is likely to be based around cost, effectively making you a commodity supplier - a very nasty place to be.

So it is possible to create real differentials? It absolutely is. In most cases these new differentials have no cost and little time implications and yet they can make you stand apart from your competitors giving your clients and potential clients a reason to work with you. This insight explains how differentials work and goes some way to explaining how you can create them.